Salzburg-Seeham, 14th June 2011
BioArt AG from Austria and the internationally known German designer Mike Flache have agreed extensive cooperation. This means that the company, located in Salzburg-Seeham, is setting a further milestone in the course of its expansion strategy.
“Excellent product quality coupled with outstanding design has always played an extremely important role both for us and our customers,” explains Robert Rosenstatter, CEO at BioArt. “In Mike Flache we have found an internationally renowned creative partner who will help us to further expand our position as a lifestyle brand for high-quality organic indulgence products.”
The aim of this cooperation is the development of new products, especially in the successful organic chocolate series sector in addition to the expansion of BioArt in markets outside Europe. Mike Flache will be supporting the market launch in Arabian countries, India and China.
“Right from the beginning, Robert Rosenstatter and I had the same understanding of how to live from art” states Mike Flache, “and of course I am very happy to be creative for such an innovative brand name as BioArt.”
Mike Flache is one of the most sought-after designers in the international lifestyle sector. He has been shaping the aesthetics of many products and brand names around the globe for more than a decade. Furniture, accessories, laptops and computer games carry his distinctive signature, as do packaging items and corporate identities. His customers include medium-size family-owned companies as well as leading worldwide-active brand-name companies.
The first results of the cooperation will be available for viewing and tasting from late summer 2011.
More information at: www.bioart.at
BioArt AG is located in Seeham, near Salzburg, and is the specialist for organic indulgence products. BioArt stands for “the art of living” and is therefore talking to a new consumer generation. In addition to its brand names, the company is also known as a partner for organic brand names produced by both small and large retail chains (private label). The team under CEO Robert Rosenstatter can look back on more than 10 years of experience in the indulgence and foodstuffs sectors. Up to now, the company has launched numerous innovative products on the market. The youngest development is an organic full milk chocolate with reduced lactose content. BioArt AG places particular value on fair trade and ethically correct ways of dealing with all those participating. BioArt indulgence foods have been awarded the Fairtrade seal (www.info.fairtrade.net). The BioArt brand can be obtained in many organic supermarkets, at Feinkost Käfer, Thalia Buchhandlungen and in many other delicatessen outlets.
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