Guarana is, the dry paste made from crushed seeds of P. cupana or P. sorbilis – a woody perennial shrub native to Brazil and other regions of the Amazon. These seeds are collected and dry-roasted over fire. The kernels are ground to a paste with cassava and molded into cylindrical sticks, which are then sun-dried. Guarana is primarily used as an ingredient in herbal weight loss preparations usually in combination with ephedra.
Guarana is especially used for treatment of various diseases such as diarrhea, joint pain, low blood pressure, headache, fever, etc., and rising demand for guarana from end users is a key factor driving growth of the global guarana market. In addition, rising adoption of guarana for dietary supplements, and high caffeine content in guarana – used to stimulate the central nervous system (CNS), heart, and muscles – are major factors expected to fuel growth of the global guarana market. Also, guarana is used as a flavoring ingredient in foods and beverages, and increasing use of guarana in shampoos, sanitizers, conditioners, etc. to provide aroma are another factors anticipated to boost demand for the global guarana market over the forecast period.
However, high cost of guarana products is a key factor restraining growth of the global guarana market. In addition, availability of a number of substitutes for guarana in the market which are cost-effective, and easily available for customers are major factors expected to hamper growth of the global guarana market over the forecast period.
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The global guarana market report has been segmented on the basis of product form, application, and region. On the basis of region, the global guarana market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
North America is a dominant player in the global guarana market and accounts for highest market share in terms of revenue as compared to that of markets in other regions. This can be attributed to increasing consumption of guarana as a flavoring ingredient in food & beverage industries and high adoption of guarana in fruit based energy drinks in the region. The market in Europe accounts for second-highest revenue share contribution in the global guarana market followed by markets in Latin America, Asia Pacific, and Middle East & Africa respectively. The market in Asia Pacific is projected to witness fastest growth in terms of revenue, owing to rising health awareness about consumption of guarana.
Prominent players in the global market include, AR De Sousa Ribeiro, Natural Amazon Herbs Producao De Extratos Ltd., Herboflora, Iris Trade Inc., The Green Labs LLC, and AmBev
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