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Global energy drinks market revenue growth expected to be driven significantly by contribution from Asia Pacific market during forecast period

Global energy drinks market revenue growth expected to be driven significantly by contribution from Asia Pacific market during forecast period

Energy drinks are subset of energy products group, which includes gels and bars. Energy drinks are beverage containing stimulant drugs, usually caffeine, which are marketed for providing physical and mental stimulation. Energy drinks may or may not be carbonated and may also contain sugar or other sweeteners, herbal extracts, and amino acids.

Major factors driving growth of the global energy drinks market are growing popularity of energy drinks and rising number of athlete consuming energy drinks. In addition, rising demand for convenience beverages, changing lifestyle and standards of living, increasing disposable income, and urbanization are some other factors driving growth of the global energy drinks market. Increasing branding activities and advertising campaigns play a crucial role, which are further boosting demand for energy drinks in the global market. Moreover, shifting preference towards energy drinks from carbonated drinks is further fueling growth of the global market and is expected to witness significant growth during the next five years.

A major factor restricting adoption of energy drinks is availability of substitutes such as aerated beverages, packaged juice, and malted health drinks. In addition, excess consumption has been associate with health risks, sleeplessness, abnormal heart rate, and frequent urination to name a few. These factors are hampering growth of the global energy drinks market.

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Growing popularity of consumption of alcohol mixed with energy beverages in urban areas is a trend in the market. In addition, some of the regular party people prefer mild alcoholic beverages over aerated or non-alcoholic drinks. Moreover, launch of new product variant such as low calorie or sugar free energy drink, or organic or natural energy drink, and integrating product promotion through sports events are factors expected to attract health conscious consumers and drive growth of the global energy drinks market during the forecast period.

The global energy drinks market is segmented on the basis of drink type, product type, distribution channel, and region. On the basis of region, the global energy drinks market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Asia Pacific holds the significant regional demand in the global market and is expected to register a CAGR of XX.X% during the forecast period. This growth is attributed to growing demand from young adult population and growth in retail sector epically is countries such as India and China. The market in North America has been accounted for highest revenue generation during past years and is expected to register a CAGR of XX.X% during the forecast period. The market in Europe is expected to witness significant growth during forecast period.

Key players in the global energy drinks market are Red Bull GmbH, Monster Energy, PepsiCo. Inc, Rockstar, Inc., Taisho Pharmaceutical Co. Ltd, Amway Global, Coco Cola Company, Arizona Beverage Company, Gatorade Company Inc., and Hansen Natural Corp.

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